International
day of play
Branding . Guidelines . Accessibility
Task: To conceptualise and visually represent the "International Day of Play," creating a brand identity that resonated with both the children it benefited and the adults who would advocate for its recognition by the United Nations. *Spoiler: The initiative successfully achieved UN recognition.
Outcome: A logo, colour palette, icons, and visual style that embodied the universal joy of play on a global scale.
The work in action!
Official website: www.internationaldayofplay.org
United Nations: www.un.org/en/observances/international-day-of-play
Unicef: www.unicef.org/parenting/day-of-play
LEGO Education: education.lego.com/en-us/blog/international-day-of-play/
Events people have share:
www.linkedin.com/posts/right-to-play-ghana
www.linkedin.com/benjamin-perks
Design development
Here are all my logo concepts on the build up to the final idea
