RNIB Brand
Refresh

Pitch Project . Branding . Motion

The Royal National Institute of Blind People (RNIB) sought to revitalize their brand but lacked a clear direction. The following work was created for a pitch, specifically showcasing my design contributions to the project.

We streamlined their colour palette, refined their logo variations, and introduced a distinctive, new typeface. To complement the typography, I developed a suite of icons and patterns inspired by tactile paving. Additionally, we reimagined the pink line within their logo giving it more purpose and we applied it’s new activist behaviour to the real world.