International Day of Play
Brief: To conceptualise and visually represent the "International Day of Play," creating a brand identity that resonated with both the children it benefited and the adults who would advocate for its recognition by the United Nations. *Spoiler: The initiative successfully achieved UN recognition.
Outcome: A logo, colour palette, icons, and visual style that embodied the universal joy of play on a global scale.
Head of Design: Andrea Hutchinson
Designer: Hannah Neville
Designer: Daniel Flint
The Development
Here are all the ideas that I developed on the route to the final design…
