Perched

Brief: Create a logo and mascot for an independent coffee shop. Inspired by 'Forts' branding, The goal was to develop a quirky and fun brand.

Process: To understand Forts' success, I began sketching on paper. I drew various creatures and letter forms before choosing the final two designs.

For the logo, I wanted each letter to appear as if it was supporting another. The snail mascot, while meeting the client brief of being quirky, effectively connected to the name of the brand by having a coffee cup perched on its back.