NHS Get Winter Strong

Brief: To encourage individuals who are pregnant, have long-term health conditions and children aged 2-3 to get Flu and COVID-19 vaccinations.

Outcome: This government campaign relied on strong art direction to stand out amongst the Christmas adverts. The design became inspired by the passion of anarchic punk posters, combined with the typographic precision of Soviet Union poster art.

Creative: Jane Briers & Dave Cornmell
Head of Design: Ben Edwards
Designer: Hannah Neville
Motion: Holly Laidler